Options like Olaplex No. 7 Bonding Oil or K18 Biomimetic Hairscience Leave-In Molecular Repair Hair Mask are two of the market's most talked about formulas, but Living Proof Triple Bond Complex and Bumble and bumble Bond-Building Repair Treatment both promise to strengthen hair and resist future damage, too.

So, it's not a surprise to know that clinical trials of VIRTUE's hair care products have shown dramatic results, including a 95 percent reduction in split ends and a 138 percent increase in color vibrancy. “People are responding so well to VIRTUE because there's real technology in it that actually works.